Let’s be upfront: at Dreambedrooms, we don’t run flashy sales. You won’t find a £10,000 bedroom suite magically slashed to £5,000. And that’s not because we don’t want to give you a great deal — it’s because we believe in honest pricing, all year round.
Sales in the furniture world can be… well, a bit of a game. A marketing trick designed to make you feel like you’re getting something special. But often, that “half price” tag isn’t what it seems. The truth? Most people never paid the full price in the first place.
Let’s rewind a bit. Back in the day, shops had to predict what customers might want months — sometimes a year — in advance. They’d order stock, store it, and hope it sold. If it didn’t, they’d clear out the storeroom with genuine discounts to make space for new deliveries. That made sense.
But today, with just-in-time deliveries and smarter inventory systems, that kind of clearance sale is mostly unnecessary. Yet many furniture companies still run constant “sales” — not to clear space, but to create urgency. “This wardrobe was £2,000, now it’s £999!” Sounds impressive, right? But chances are, no one ever paid that original price.
I remember working on a refit for a big-name bedroom retailer years ago. We were updating the showroom, moving everything — except a few beds and wardrobes tucked away in the back corner. Those were the “full price” items, kept there just to tick the box for the old 28-day rule. That rule’s gone now, and retailers can pretty much do what they like to make a discount look real.
At Dreambedrooms, we’ve chosen a different path. No gimmicks. No pressure. Just consistently fair pricing and great service, all year round. We don’t believe in rushing you into a decision with a ticking clock — we believe in helping you create a space you’ll love, at a price that’s honest from the start.
