All posts by : admin

Inviting someone into your home is a big deal. It’s personal. It’s about trust. So we think it’s only fair that you know exactly who you’re letting in, what they’re there for, and — let’s be honest — how long they might be sitting on your sofa.

In the world of fitted furniture, most companies send out reps to measure up and whip up a design using the same industry-standard software (it’s called Articad, if you’re curious). But here’s the strange part: even if two reps from the same company design the exact same wardrobe, you might get two very different prices.

Why? Because they’re working on commission. The software gives them a base price, and they’re allowed to offer discounts — but those discounts come straight out of their own earnings. So they’re trying to figure out how much you’re willing to pay before they reveal the price. After sizing up your home, your style, and maybe even your postcode, they’ll pitch a number that’s as high as they think they can get away with.

And those “limited-time offers”? They’re not about giving you a deal. They’re about nudging you to make a snap decision. It’s pressure dressed up as generosity.

We’ve heard stories of reps staying in people’s homes for hours — five, six, even more — wearing down the customer until they sign just to get their living room back. Unsurprisingly, the top earners weren’t interior designers. They came from the double glazing world, where the hard sell is practically an art form.

At Dreambedrooms, we don’t play that game. We don’t want to waste your time — or ours. That’s why we give you a clear idea of costs before we even step through your door. Our visit is about refining the design, making sure it’s the perfect fit for your space, and double-checking the measurements.

When you fill out our enquiry form, we ask for a few extra details so we can prepare properly. That way, when we have our discovery call (usually around 45 minutes), we’re ready with designs and pricing — no surprises, no pressure, just a relaxed conversation about what works best for you.

Let’s be upfront: at Dreambedrooms, we don’t run flashy sales. You won’t find a £10,000 bedroom suite magically slashed to £5,000. And that’s not because we don’t want to give you a great deal — it’s because we believe in honest pricing, all year round.

Sales in the furniture world can be… well, a bit of a game. A marketing trick designed to make you feel like you’re getting something special. But often, that “half price” tag isn’t what it seems. The truth? Most people never paid the full price in the first place.

Let’s rewind a bit. Back in the day, shops had to predict what customers might want months — sometimes a year — in advance. They’d order stock, store it, and hope it sold. If it didn’t, they’d clear out the storeroom with genuine discounts to make space for new deliveries. That made sense.

But today, with just-in-time deliveries and smarter inventory systems, that kind of clearance sale is mostly unnecessary. Yet many furniture companies still run constant “sales” — not to clear space, but to create urgency. “This wardrobe was £2,000, now it’s £999!” Sounds impressive, right? But chances are, no one ever paid that original price.

I remember working on a refit for a big-name bedroom retailer years ago. We were updating the showroom, moving everything — except a few beds and wardrobes tucked away in the back corner. Those were the “full price” items, kept there just to tick the box for the old 28-day rule. That rule’s gone now, and retailers can pretty much do what they like to make a discount look real.

At Dreambedrooms, we’ve chosen a different path. No gimmicks. No pressure. Just consistently fair pricing and great service, all year round. We don’t believe in rushing you into a decision with a ticking clock — we believe in helping you create a space you’ll love, at a price that’s honest from the start.